Free listing
- Lawyer name listed
- Award category labels shown
- No logo
- No bio
- No photo
- No website link
- No expanded profile overview
- No practice areas or client comments shown
- Ranked last in search results
- Not found in AI searches
Every month, over
1.6 million people
search for a
lawyer like you.
Most never see
your name.
Let’s change that.
over 0 millionpeople search for a lawyer like you
top 0%of lawyers
over 0 yearsof doing this
less than 0%of potential clients ever click past page 2
Have you ever wondered why some law firms seem to have no problem getting new clients and grow year over year… while others are almost invisible?
Well, the answer is quite simple…
At Best Lawyers, as you know, we have a merit-based voting system. Potential clients want to know who the top 5% of lawyers are every year. If you’re reading this right now, you’re part of that prestigious selection. However, that recognition comes with a dilemma for us…
Winning the vote doesn't mean maximum visibility.
Nor maximum searchability.
Nor maximum referrals from those potential clients.
Instead, you’ve been given a free listing which looks like this:
There’s nothing intrinsically wrong with this — you’ve earned it and it gets you a space in the “Best Lawyers” platform (one of the most recognized and trusted platforms in the legal space, by both firms and clients).
Like any classified space, it gets your name on the platform alongside hundreds of other lawyers in your same category and area.
Every year, new top lawyers get voted and we’re happy to provide them with a free listing on our platform so clients can find them and hire them.
But it doesn't get you distribution.
And over 45 years of doing this… we’ve given out A LOT of free listings. So as you can imagine when a potential client is on ChatGPT, or Google, or inside “Best Lawyers” platform, searching: “Best personal injury lawyer in New York"... or, "best medical malpractice lawyer near me"... Lawyers who've earned recognition — who’ve earned the trust of the peers and clients — are not being seen. They are at the bottom of the search pages… the place where most potential clients never get to.
If you’ve ever advertised on other platforms, you’ve probably seen the stats about search placement.
Statistically speaking, less than 1% of potential clients ever click past page 2 on ANY search engine!
So, we’ve come up with a solution to help your firm gain even more prominence across multiple search channels, so you can get discovered by new clients who are actively viewing and choosing lawyers right now.
Best Lawyers gets over 1.6 million visits a month, and that number has been growing year over year.
And because our website gets so much traffic, firms in our directory tend to get picked up quite often in both Google and AI search queries.
So, how can you and your firm take advantage of this traffic rush?
You can upgrade to an Enhanced Profile today.
Free listing vs. Enhanced Profile
Enhanced Profile
- Everything in Free, plus:
- Top placement in search results
- Better SEO with backlink to your website
- Bio
- Photo
- Profile image displayed
- Profile overview shown in preview
- Headquarters location listed
- Award count shown (not just category labels)
- Recognized practice areas and lawyers listed
- Client Endorsed badge
- Link to client comments
- Found in AI searches
What an “Enhanced Profile” looks like
With a few clicks of your mouse, you can upgrade your profile for maximum visibility and reach. You can finally have a Best Lawyers profile that’s worthy of your title, and built to get more engagement not only in our system… but in the biggest search algorithms on the planet.
Here’s an example:
When one of those 1.6 million potential clients click on your profile, it opens your whole exhibit — practice areas, biography, client testimonials, case history, everything a client needs to say “This firm seems great, I should book a call!”
Claim Your Enhanced Profile
Isn’t this “pay to play”?
Fair question.
After all, you’ve been voted top 5%, by your peers. Isn’t that enough?
There’s actually no way to “buy your way in” to a Best Lawyers award. It’s impossible. It’s not how we work.
When you upgrade, you simply unlock more distribution.
Kind of like how if you wanted to get more traffic, you can buy more ads, billboards, or direct mail pieces. Those are other forms of distribution.
We’ve built one of the most widely recognized websites in the world for people who are looking to hire lawyers just like you. We’ve already figured out the distribution piece for you. This expands your reach and visibility and gives you an even greater chance of getting in front of clients who are actively searching for someone like you, every single hour of every day of the year.
Our Enhanced Profile gives you a more unique, targeted distribution channel for your firm.
Get discovered in more AI searches
The AI revolution is here and the genie isn’t going back into the bottle.
Right now, you have a unique opportunity in front of you to cement your name and your firm in the AI algorithms, before most of your competitors do.
When you upgrade your profile today, you gain a few distinct advantages:
More AI traffic potential
A few years ago “Best Lawyers” decided to take a bet. We (rightly) predicted that AI will be THE new “search engine”. Well, it turns out we were right. Because We are now the #1 rated app in ChatGPT. ChatGPT now has over 900 million weekly users — more than double what it had a year ago. So when clients search for “best lawyer….” on the AI apps, they’ll find us… and then they have a chance to find your Enhanced Profile.
Improved SEO
With your Enhanced Profile, you get an SEO backlink to your website. Google and AI searches like that. Because, we’ve been around for 45 years (rated by Corporate Counsel Magazine as the most respected referral list of attorneys in practice). So when we add your link to our website, it means real “SEO Juice”. It tells Google and AI: You’re trusted and should be ranked.
20x more engagement
We can’t quite put our finger on it or tell you exactly why… But our analysis has shown that our platform gets 20 times more engagement from clients compared to other sources. Clients who are clicking through, going to attorney websites, and making quick calls and appointments. Perhaps it’s the high intent. Or our high recognition. Either way, our lawyer clients with an Enhanced Profile are pleased with the results.
1.6M high-intent clients searching every month (and growing)
When you spend money in other marketing mediums, you might have to invest a large amount of capital if you want to get any real results. But those types of leads aren’t always considered “high intent”. Rather, sometimes, “casual browsers.” People come to our site because they’re looking to hire a lawyer right now. Currently, at the time of this writing, we’re at 1.6 million visitors. With an Enhanced Profile your new profile shows up at the top of our searches and gets you in front of even more potential clients every month.
Borrowed trust
Clients and other firms already trust our name before they even click on a listing. When your firm shows up inside an Enhanced Profile — with our name “attached” to yours — there’s a trust transfer, which can go a long way with new prospects.
What others say
Build your moat… before others leap frog you
Charlie Munger — attorney turned legendary investor — once said:
“One must keep their eye on the ball of widening the moat to be a steward of the competitive advantage that came to you."
Every firm needs a moat to grow, thrive, and even survive long term. A moat that:
- Keeps you found first — in various ways, not just referrals
- Keeps your recognition working — while you sleep
- Keeps new clients coming in consistently — Compounding referrals
You’ve earned your prestigious title… the last thing you want to do is suppress it…
You’ve earned the recognition.
Now make sure they find you.
More than 1.6 million people search Best Lawyers each month.
An Enhanced Profile gives them more to see, more to trust, and more reason to choose you.
Activate your Enhanced Profile
Built to help prospective clients see more, trust more, and reach out faster.