Peer-reviewed honor
Recognition comes from peer review. It cannot be bought.
Merit-based recognition
The right position starts the right conversations.
Premier Placement helps clients discover your practice earlier in their search for legal counsel.
Best Lawyers is not a resource we turn to only after a shortlist is built. They are among the places we start when reviewing a lawyer or firm.
Discovery
Consideration
Opportunity
Recognition backed by decades of peer review.
Premier Placement helps recognized lawyers stand out where clients are already evaluating counsel.
Top 5%of lawyers awarded in the U.S.
13M+peer evaluations
151practice areas
40+years of peer review
Trusted by teams that make hard legal choices.
Google
Toyota of Orlando
Bank of America Merrill Lynch
Fortinet
Zurich
LA Times
The Clorox Company
Turn Best Lawyers recognition into greater market visibility.
Where clients find lawyers they can trust.
Best Lawyers gives clients the clarity they need to make a confident choice.
Best Lawyers is more than a directory we glance at. It is a trusted reference we use when reviewing lawyers and law firms.
Be the first to stand out.
See how a Premier spot can move an eligible profile ahead of standard results.
75%of clients contact only one lawyer.
1 in 4profile viewers go to a firm's website.
Top 5Premier profiles can appear in the first five results for one city and practice area.
Best Lawyers plays an important role in how we evaluate and select counsel.
Why position matters
Get seen before the list gets crowded.
See how placement changes where your profile appears during client searches.
Peer review is not the only factor in our choice of outside counsel. It helps determine which lawyers stay on our shortlist.
Make your profile harder to overlook.
Where your profile appears shapes who finds it.
Premier Placement is designed to create a clear advantage without competing for attention everywhere at once.
We did not know the firm before the search. Best Lawyers brought it into the group we considered.
Choose the market your firm wants to win.
Pick the city and practice area that matter most. Open Premier spots are limited.
When we know a market, we may already have a place to begin. When we do not, Best Lawyers becomes especially useful.
City or metro
Los Angeles, CA
Market chosenGoal set
Practice area
Personal Injury Litigation, Plaintiffs
Fit checkedOpen spot found
Placement goal
Show near the top in a search that matters.
Once approved, your profile is placed in the Premier area. You do not have to wait for the standard list to move.
What gives the results credibility is that they reflect both client experience and peer perspective.
Market chosen
Goal set
Fit checked
Open spot found
Placement live
Priority spot active
Choose where you want to lead.
A focused strategy creates a stronger position.
Pick one city and one practice area. Keep the goal clear. Win the place that matters most.
When I know the market, I may already know where to begin. When I do not, Best Lawyers is one of the first places I look.
Placement ReviewReady to check
- Metro
- Los Angeles, CA
- Practice area
- Personal Injury Litigation, Plaintiffs
- Priority profile
- Avery Bennett
- Placement
- Premier position 01
- Search match
- Set
Search match set
You earn the honor. You choose the visibility.
Premier Placement changes where an eligible profile appears. It does not change how Best Lawyers recognition is earned.
Paid Premier spot
Eligible lawyers can pay for a priority spot in one market and practice area.
Intentional distribution
Clear market reach
Your profile is shown in the exact search you choose.
Market-specific visibility
Recognition would carry less weight if it could be purchased. What matters to us is that Best Lawyers recognition is earned.
A clear path to a top spot.
Start with the market you want to win.
Pick your target
Choose the city and practice area that matter most.
Check fit and open spots
Best Lawyers checks your profile and current space.
Turn on the placement
Once approved, your profile moves into a Premier spot.
Track the response
Review visits, clicks, and lead activity.
Best Lawyers does not choose counsel for us. It helps our team identify and evaluate the lawyers we may choose.
See how visibility turns into engagement.
The goal is simple: help more ready buyers find your profile and take the next step.
Search view
Seen near the top
Profile view
Strong interest
Website visit
Deeper review
Contact action
New lead chance
Be seen first.
Be considered first.
Premier Placement helps your profile stand out before buyers move down the list.
Recognition establishes credibility. Placement expands visibility.
Premier Placement now extends to the Best Lawyers ChatGPT App
Prospective clients are increasingly using conversational search to explore their legal options. Premier Placement can now give eligible lawyers added visibility within the Best Lawyers ChatGPT App.
When a client's search matches your selected practice area and location, your profile will appear as a featured Premier Placement result, just as it does on BestLawyers.com.
Be seen where clients are searching next.
Premier Placement applies within Best Lawyers experiences, including the Best Lawyers ChatGPT App. It does not affect placement, rankings or citations in other AI platforms or external ChatGPT results.
People use Best Lawyers when the choice matters.
Trust starts before the first call.
Client comments are lightly paraphrased for clarity.
★★★★★
The value went beyond adding another credential. Best Lawyers changed how clients saw our firm.
Mitchell & Associates
★★★★★
97%
Would recommend Best Lawyers
Client trust
★★★★★
When the legal need is significant, Best Lawyers is one of the first places we look to identify firms that fit our needs.
Anonymous Client
★★★★★
Some of the strongest firms we've considered weren't previously on our radar. Best Lawyers has helped us identify attorneys we may have otherwise overlooked.
Anonymous Client
★★★★★
13M+
peer evaluations
Scale
★★★★★
151
practice areas
Market reach
★★★★★
A Best Lawyers recognition immediately tells us a firm belongs in the conversation.
Anonymous Client
★★★★★
We don't have time to evaluate every firm. Best Lawyers helps us focus on the strongest candidates.
Anonymous Client
★★★★★
40+
years of trust
Since 1983
★★★★★
Recognition helps determine who makes our initial shortlist. From there, we evaluate experience, fit, and the needs of the engagement before making a final decision.
Anonymous Client
★★★★★
Best Lawyers is one of the resources we use to compare potential legal partners before selecting outside counsel.
Doll Distributing
★★★★★
28K+
recognized lawyers
Ready to review your market and practice area?
Schedule a brief conversation to explore availability, positioning, and whether Premier Placement is the right fit for your goals.
Clear answers.
No sales fog.
Premier Placement is available to lawyers who are currently recognized by Best Lawyers and have an eligible profile in the selected market and practice area. It does not create recognition, change tier rankings, or influence recognition outcomes. It adds priority visibility above standard directory listings. Eligibility and availability are confirmed before activation.
