The reason they choose you over the other lawyer
One badge puts that confidence everywhere the decision actually happens: your website, your email, and the search results driving more traffic to your site every day.
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Website
Email
Search results
Backed by real growth
Clients and AI tools both look past your website for proof. A badge from a trusted third party is exactly the kind of proof they are looking for.
That AI traffic is not accidental. Every Best Lawyers badge carries a live backlink from a site search engines and AI tools already treat as authoritative.
That link raises your visibility in Google, in AI search, and in the Best Lawyers ChatGPT app itself, right where clients are already asking who to hire.
"A Best Lawyers ranking is a quick, dependable measure of individual lawyers or firms."Michael McGrath, Mesch, Clark & Rothschild, P.C.
Badges win the comparison
- No badge means no visible signal on your site. A client has to take your word for it instead of seeing it for themselves.
- No badge means the backlink, and the search and AI traffic that comes with it, never reaches your website.
- No badge means AI tools have less reason to name you when someone asks who the best lawyer is.
- No badge means the recognized lawyer down the street, who already added theirs, is the one who gets picked when a client is choosing between the two of you.
One badge working for you in 3 arenas
In AI and search results
The badge carries a live backlink from Best Lawyers' own high-authority site. Search engines and AI tools read that link as a signal worth rewarding, and it strengthens your chances of surfacing in the Best Lawyers ChatGPT app itself, right where clients search for representation.
On your website
A trusted third-party signal right next to your name. Visitors do not just hear you are recognized, they see it, and it makes reaching out feel like the safe choice.
In your email
Add it to your signature, your letterhead, your proposals. A referral partner who already trusts Best Lawyers sees it and feels reassured before they ever pick up the phone.
Badge and logo library
Showcase your Best Lawyers recognition with official badges and logos designed for use across your website, social media, email, advertising, and other client-facing materials.
Law Firm of the Year
Choose the badge for your recognition and practice area.
Showing Law Firm of the Year, item 1 of 6
Put your recognition to work everywhere clients look
Your Best Lawyers recognition should not remain confined to one profile. Licensed badges and logos give you an official, credible way to carry that distinction across the channels clients, referral partners, and professional peers encounter every day.
Your website
Display your recognition on attorney profiles, firm biographies, practice-area pages, and other high-intent sections of your website where prospective clients are evaluating whom to trust.
Your email
Add the badge to approved email signatures and templates so every client, prospect, and referral partner sees your recognition during routine communication.
Marketing materials
Extend your recognition into print and digital brochures, advertisements, presentations, and other marketing materials. Materials must be submitted to Best Lawyers for approval before production.
Social media
Share your recognition across your firm and attorney social channels. Tagging Best Lawyers in recognition-related posts is encouraged.
Officially licensed. Properly presented.
Best Lawyers badges and logos are licensed brand assets reserved for recognized lawyers and law firms. Your license gives you permission to use the official artwork during the applicable licensing period, provided the badge remains unaltered and is displayed with the required supporting language.
- The lawyer or law firm must appear in the print or online Best Lawyers rankings.
- The badge or logo must be officially licensed before use.
- Artwork must remain in the supplied form and colors without modification or alteration.
- The appropriate required verbiage must accompany the badge or logo.
- Use must not misrepresent or diminish the Best Lawyers brand.
- Standard licensing begins on the purchase date and continues for 12 months or until the next rankings publication is released in the applicable country.
- Logos and badges must be officially licensed for use.
- They may only be used in the supplied form and colors and must include the required verbiage.
- Permission begins on the purchase date and lasts for 12 months or until the next publication of rankings in the applicable country.
- The lawyer or law firm must appear in the print or online Best Lawyers rankings.
- Assets may not be modified or altered.
- Assets may not be used in a manner that reflects poorly on Best Lawyers.
- Website use is permitted.
- Email-signature and email-template use is permitted.
- Print and online marketing materials require approval before production.
- Social-media use is permitted, and tagging Best Lawyers is encouraged.
- Billboard, outdoor-advertising, and television use require an additional license.
Not every badge means the same thing
Anyone can put a graphic on their site. A Best Lawyers badge means something specific: 40 plus years of peer review, lawyers voting on lawyers, and a spot in the top 5% that cannot be bought.
Clients know the difference. So do the AI tools now doing a lot of the early searching for them, and so do the referral partners deciding who to trust with their own clients.
"As an attorney, I frequently check Best Lawyers before referring a client to an attorney in another jurisdiction."Cozen O'Connor
Go live today in 3 easy steps
Pick your badge.
Go to the store and choose the badge for your recognition and practice area.
Pay once for the year.
One purchase. No monthly bill to track.
Add it anywhere.
Download your files and instructions, and add the badge to your site, email, and print materials right away. Best Lawyers provides every size and format you need, so there is no guesswork.
Have questions? We're here to help
Find answers to common questions about badge eligibility, licensing, renewal, usage, and the value of displaying your recognition.
The badge is licensed brand artwork for recognized lawyers and law firms. Use depends on appearing in the print or online Best Lawyers rankings and licensing the official badge or logo before display.
Pay once for the year. One purchase. No monthly bill to track.
Download your files and instructions, and add the badge to your site, email, and print materials right away.
A referral partner who already trusts Best Lawyers sees it and feels reassured before they ever pick up the phone.
The badge carries a live backlink from Best Lawyers' own high authority site. Search engines and AI tools read that link as a signal worth rewarding.
The growth proof includes 193% traffic growth from AI tools like ChatGPT, 488% more traffic to lawyer profiles, and 83% of AI citations coming from trusted third-party sources like Best Lawyers.
No. This page focuses on licensing the official badge and logo artwork so your recognition can appear across approved client-facing materials.